The Water Environment Federation announced a new strategic direction this week, that coupled with a new "Water's Worth It" campaign, will allow this 84 year old organization to continue to serve a vital role in our industry.

We're sharing this as an item we "love" this week, because we are excited about the implications for small water supplies, members and non-members alike. Here are SmallWaterSupply.org's top three reasons we love WEF's new strategic direction.

3. Innovation Saves. WEF's commitment to innovation will help lower costs across the industry. Energy innovation, especially, will help trim costs for small systems that implement new technologies when performing infrastructure upgrades.

2. Easy Access. WEF's new strategy for professional development creates a more open culture where information is more easily accessed (of course we're a fan of that). Free webinars are part of this new plan.

1. Water's Worth It. WEF's new messaging campaign aims to have far-reaching public perception impacts on valuing water and the professionals in our industry. A deeper awareness will help small communities implement the needed changes to become sustainable.

You can learn more by watching WEF's video or downloading the strategic direction PDF. Do you love WEF's new strategic direction too? Share with us in the comments.